Core Values : Belief・Credibility・Trust・Confidence

• Belief : striving constantly, customer-centricity, pursuit of excellence
• Credibility : integrity, respect for the market, professionalism
• Trust : excellent performance, synergy efficiency, honesty and self-discipline
• Confidence : breakthrough skill, responsibility, dedication

Vision : An integrated commercial bank with cross-border expertise

Mission : To benefit customers, employees, shareholders and community 

Enterprise Spirit : Beyond Excellence

• Beyond Excellence : pursuit of continuous progress; guiding principle for the Bank's operation management and reform and innovation; motivation to employees for doing their best and remaining dedicated to advance the Bank’s development; key driver for the Bank to keep surpassing, keep improving and keep striving for new achievements.  

• Dedication : committed to customer-centric approach; provide professional, efficient and convenient customer services; endeavour to make Chong Hing Bank a trustworthy and reliable bank to be trusted by customers
• Innovation : embrace innovation as the driving force for sustainable development, amidst constant changes in the environment that affects products, markets, operations and business models
• Commitment : ready to take on new responsibilities; full compliance with regulations and rules; seek to execute one's duties to the best of one's abilities and be self-driven
• Teamwork : respect the talents and abilities of individuals; focus on creating synergy, maintain team spirit as part of the effort to build an outstanding enterprise

• Radiant : optimistic, honest, animated, full of positive energy and hope
• Passionate : courageous, have enterprising spirit, always striving for advancement
• Simple : direct, unpretentious, make the complicated simple, remain focused
• Inclusive : seek common ground and respect differences, embrace team work and change, keep an open mind and seek achievement through cooperation